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November 19, 2025
BSE Limited
Phiroze Jeejeebhoy Towers
Dalal Street,
Mumbai- 400 001
BSE Scrip Code: 532348
National Stock Exchange of India Limited
Exchange Plaza, 5th Floor, Plot no. C/l
G Block, Bandra-Kurla Complex
Bandra (E), Mumbai - 400 051
NSE Symbol: SUBEXLTD
Dear Sir/Madam,
Sub: Disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure
Requirements) Regulations, 2015 – Press release
Pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations
and Disclosure Requirements) Regulations, 2015 (“Listing Regulations”), please find attached
herewith a press release titled ‘Subex Announces Launch of Its Refreshed Brand Identity’.
Kindly take the same on recor .d
Thanking you,
Yours faithfully,
For Subex Limited
Ramu Akkili
Company Secretary & Compliance Officer
Encl: as above
Subex Announces Launch of Its Refreshed Brand Identity
Bangalore, India - November 19, 2025: Subex Limited, a global leader in Telecom AI Solutions,
today announced the launch of new brand identity, reflecting the company’s bold ambition to lead in
the AI-powered telecom era with clarity, confidence and purpose.
What Has Changed:
While the Subex name remains unchanged, the refreshed identity introduces:
A new logo symbolizing the convergence of business and technology, and Subex’s commitment to
trusted outcomes and forward progress
A modern visual system reflecting clarity, precision, and innovation
A renewed brand aspiration aligned to enabling secure, seamless, and intelligent digital experiences
for telecom operators
At the heart of the rebrand lies our winning aspiration that defines the Subex 2.0 ethos:
Fearless – Enabling Operators to address the risks before they occur through business assurance, so
they can confidently launch new offerings aligned to customer intent
Seamless – Empowering customers to build and manage B2B2X relationships and deliver frictionless
experiences
Fraud-Free – Detecting and preventing frauds across every digital journey
Nisha Dutt, MD & CEO, Subex, said:
“This refreshed identity marks the start of Subex’s future-facing journey. We are bringing an AI-native
portfolio to the market, anchored in our deep telecom domain knowledge. It is a bold reset that positions
us to lead the next wave of intelligence-driven networks.”
Commitment to Customers:
While the brand evolves, Subex’s core commitment remains unchanged: delivering measurable
business outcomes to CSPs through AI-powered Business Assurance, Fraud Management, and Partner
Ecosystem Management strengthened by Managed Services and Domain Consulting. The rebrand is
the next milestone in a journey that began with securing revenues and now expands to powering intent-
driven experiences.
About Subex
Subex is a telecom AI solutions company enabling Communications Service Providers (CSPs) across the globe
to deliver connected experiences to their customers. Founded in 1994, Subex brings over 30 years of expertise in
helping CSPs maximize revenue and profitability. With proven expertise in business optimization and analytics,
Subex is at the forefront of leveraging AI to build intelligent connected ecosystems for its customers.
Anchored in its brand ethos of Fearless, Seamless, and Fraud-Free, Subex helps operators manage risks, ensure
frictionless operations through AI-led automation, and safeguard trust across every interaction. Its award-winning
portfolio spans Business Assurance, Fraud Management, and Partner Ecosystem Management, enabling CSPs to
mitigate revenue leakage, combat emerging fraud, and strengthen partner settlements in an AI-native environment.
Complementing its products, Subex provides scalable Managed Services and specialized Business Consulting.
Today, Subex powers over 300 installations across 100+ countries. For any media queries, please contact:
Swagata Bhar
Product & Communications Specialist
swagata.bhar@subex.com