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Inside Information: Pihlajalinna’s new operating
model and appointment of the Management Team
Pihlajalinna Plc Inside Information 31 October 2025 at 8:30 a.m. EET
Inside Information: Pihlajalinna’s new operating model and appointment of the
Management Team
Pihlajalinna Plc’s new operating model and the corresponding Management Team have been
confirmed. The new operating model ensures development and growth in line with
Pihlajalinna’s strategy and responds to business transformation. The new operating model and
Management Team will be effective 1 Januray 2026.
The new operating model consists of health services, medical leadership, commercial
operations and group services that support these functions. In addition, outsourcing services
will be managed separately. The reform clarifies and harmonises the Company’s management
structure, enables accelerated and streamlined decision-making and streamlines administrative
roles within the group services and business operations.
“We have consistently developed our operations in line with our strategy, and our new
operating model accelerates the necessary transformation. A clearer and more consistent
organisation ensures the comprehensive utilisation of Pihlajalinna’s expertise. This strengthens
our position as a healthcare reformer, centred on partner-driven and overall cost-effective care
pathways”, says Pihlajalinna CEO Tuomas Hyyryläinen.
As a result of the change negotiations initiated in connection with the restructuring, the
company will reduce to 88 roles, primarily administrative, and make substantial changes to 92
positions, compared to the previously announced approximately 90 roles and 120
positions. The reform will also create additional roles, and organisational capabilities will be
gradually strengthened by the end of 2026.
Pihlajalinna’s Management Team as of 1 January 2026:
Tuomas Hyyryläinen, President and CEO
Heikki Färkkilä, Executive Vice President, Strategy and Group Operations
Seppo Kariniemi, Executive Vice President, Health services
Tuula Lehto, Executive Vice President, Communications, Marketing and Sustainability
Jaakko Liljeroos, Chief Legal Officer
Lauri Muhonen, Chief Information Officer
Tarja Rantala, Chief Financial Officer
Sari Riihijärvi, Chief Medical Officer
Mika Videman, Executive Vice President, People and culture
In addition, the recruitment process for a Chief Commercial Officer to join the Management
Team has been initiated.
Pihlajalinna Plc
Further information:
Tuula Lehto, Executive Vice President, Communications and Sustainability
tel. +358 40 588 5343, tuula.lehto@pihlajalinna.fi
Distribution:
Nasdaq Helsinki
Major media
investors.pihlajalinna.fi
Pihlajalinna in brief
Pihlajalinna is a healthcare reformer, building effective care pathways and the most attractive
corporate culture in the industry. Pihlajalinna offers customer-driven and effective service
models to its partners: insurance companies, corporations and wellbeing services counties.
The Group provides comprehensive, high-quality services through private clinics, hospitals,
remote channels, occupational healthcare, and tailored social and healthcare solutions for the
public sector. Approximately 5,000 employees and 2,200 practitioners work at Pihlajalinna. In
2024, Pihlajalinna's revenue was 704 million euros. Pihlajalinna's shares are listed on Nasdaq
Helsinki Oy. Read more www.pihlajalinna.fi.